EXECUTIVE COACHING IS….
Taking on another person’s commitment as if it were your own. And then interacting with that person in such a way as to empower them to get the results they desire.
-Dr. Paul Bass, Co-Founder of Fortune Management
You already know that by definition dentistry is a branch of medicine that involves the study, diagnosis, prevention, and treatment of diseases, disorders, and conditions of the oral cavity. In a layman’s definition, it is the part of healthcare that deals with the care of the teeth. Which, by its nature, creates a massive opportunity as a profession and it also means there must be dental practices to create access to dentistry.
If you own a dental practice you have chosen to be in business. That’s not in the definition of dentistry. Dental schools’ curricula are built on the definition of dentistry, not on what it is not. Are you seeing where this is going? Business is not part of the definition of dentistry, schools teach according to the definition, therefore they do not teach how to run a business. This is why there are dental consultants and dental coaches, which unfortunately are often misconstrued and misunderstood.
You already know that by definition dentistry is a branch of medicine that involves the study, diagnosis, prevention, and treatment of diseases, disorders, and conditions of the oral cavity. In a layman’s definition, it is the part of healthcare that deals with the care of the teeth. Which, by its nature, creates a massive opportunity as a profession and it also means there must be dental practices to create access to dentistry.
If you own a dental practice you have chosen to be in business. That’s not in the definition of dentistry. Dental schools’ curricula are built on the definition of dentistry, not on what it is not. Are you seeing where this is going? Business is not part of the definition of dentistry, schools teach according to the definition, therefore they do not teach how to run a business. This is why there are dental consultants and dental coaches, which unfortunately are often misconstrued and misunderstood.
Who We Are
Our Executive Coaching Program is Designed Specifically for Dentists
Have The Practice And The Life You Want
Imagine a scenario in which your office staff works like a well-oiled machine…stress is at a minimum…your patient base is growing steadily…productivity and profits are up…you have time to spend with your family…to improve your golf game…travel…pursue a hobby… An impossible dream?
Take Charge of your Practice
You honed your technical skills in dental school. But little did you know that in addition to DDS or DMD, you’d need to fill the role of CEO, CFO, Director of HR, and VP of Marketing. Because today, being a dentist also means being a small business owner. In addition to providing top-notch patient care, you have to worry about profitability, personnel issues, training your staff, insurance, taxes, marketing and more. Chances are, all of these extra responsibilities are eating into your personal time…time that would be better spent with your family or pursuing outside interests.
Meet our Team
TODD KING
Executive Coach
Beginning his coaching career with the Rich Dad organization, he has also represented the top business gurus in America. He has now coached and trained entrepreneurs in 48 states, as well as six countries. A graduate of West Virginia University with a Bachelor’s of Science in Public Relations and a Minor in Communications, Todd’s education and real world business and coaching experience allow him to help his clients at an unsurpassed level!
Todd takes a very systematic approach with his dental clients and is able to take them from A to B through an analytical and open-handedness approach. His clients are immediately able to see his value by helping them gain control of their numbers. Personally, King has dedicated himself to W.I.T. (Whatever It Takes) and C.A.N.I. (Constant and Never Ending Improvement). Todd’s background and these two simple fundamentals allow him to be a top executive coach, practice management advisor, and key business strategist.
What is a Dental Consultant?
Dental consultants are professionals providing advice about marketing, office management like scheduling and treatment presenting, human resources, equipment purchases, and supply procurement, as well as training dentists and their staff to improve their dental practice. A dental consultant is an individual who provides advice and direction to dentists and their office on how to improve their services and increase efficiency. Consultants work from defined, prescribed, or pre-formulated solutions that are applied to all offices.
On the other hand, dental coaching is the professional practice whereby experience and knowledge are put in play to help a dentist identify and achieve their personal set of goals. It involves coordinating every part of the dental office, in a customized fashion, to work together for the attainment of the goals; it facilitates success and gives desired results…on the dentist’s terms, not the coach’s. Along the way, a coach may need to consult, but only because that’s what’s needed at the moment.
Although dental consulting and coaching could both be results-focused, one is “more comprehensive” while the other could be termed “narrow”. Dental consulting is more of “go-and-do-this-if-you-want-that” while dental coaching goes deeper. It strategizes on how to keep the doctor and team focused on their vision and procures solutions to whatever situations that might arise during the journey.
What is a Dental Coach?
A dental coach helps a dentist-owner build their leadership skills that are necessary to get the expected growth and results they say they want. The coach will focus on the culture of the office, its structure, and systems, and the strategies to get it to where the owner wants to go. While a dental consultant skips the culture and strategies, focusing mainly on the systems of the practice. A dental coach aligns the motivation of everyone in the practice to boost productivity so that changes in systems will stick and individual’s efforts go beyond their perceived limitations. Whereas a consultant works by giving directions and instructions without adding the “special sauce” that helps everyone go to the next level.
It is safe to say that a dental consultant focuses more on the business part of practice while a dental coach is all-encompassing. A dental consultant is usually hired for specificity while a dental coach is on board to look at all the angles of the business and the lives of those who own it, to ensure that every decision improves the practice and moves the dentist closer to their vision.
In a nutshell, there is a clear difference in the responsibilities and roles of dental consultants and coaches. A coach works on a one-to-one, tailored, basis to support a dentist to achieve her or his result or outcome. A coach empowers the dentist and their staff to solve problems or change things for the better. A consultant on the other hand is problem-focused, they identify and try to fix problems. A dental consultant will bring technical expertise only, but if behavior change is needed (which is always) a consultant does not get involved in it. A coach maximizes your commitment to implement agreed-upon solutions.
Both are helpful assets to a practice. This is why a coach will sometimes switch to consultant mode when needed, then go back, and can do so because she or he knows the business of dentistry and human behavior. A consultant is a one-trick pony, and that’s ok, just know that the results will be limited, narrower, and not about the bigger picture.
If you are looking to change your practice and your life, let’s schedule a quick call and discuss where you want to go and how I can get you where you deserve to be!